Survey analysis to Gain Marketing Insights
À propos de ce cours
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?
For these questions and many others, surveys remain the tried and true method for gaining marketing insights.
From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
Objectifs d'apprentissage
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Material Includes
- Videos
- Booklets
Requirements
- XL Stat
- Excel Add-on
Public cible
- Students
- Business Owners
Curriculum
18h 45m
Factor Analytics
Do this quiz
Cluster Analytics
Multi-dimensional scaling
Vos instructeurs
Jean-Michel Raineau
Formateur test
Webmaster de formation, Jean-Michel est passionné par l’informatique depuis son plus jeune âge. Après un BAC STI Génie Électrotechnique, il se dirige vers un BTS Informatique Industrielle où il apprend les différents langages de programmation tel que le C/C++, l’Assembleur ou le HTML. Le HTML, programme de balise, lui a tout de suite plu, grâce à ça simplicité de codage. Aussi pour parfaire ses connaissances, il effectue au CNAM de Versailles une formation d’un an en alternance, pour obtenir le certificat de compétence : « Conception, création et développement de site web » et où il apprend non seulement le HTML, mais aussi le PHP, le XML, les CSS…
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36.00 €
Material Includes
- Videos
- Booklets
Enrollment validity:
A vie
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